The Greek soldiers recovered within a day — but the story stuck. The historian Xenophon wrote it down in his Anabasis: men who'd eaten a little seemed drunk; men who'd eaten a lot seemed to lose their minds entirely, before coming round a few days later as if waking from a deep sleep. It's the earliest written record of this honey's effect.
“Those who had eaten a little seemed drunk; those who had eaten a great deal seemed mad — and days later came to their senses, as if from a deep sleep.”
— Xenophon, Anabasis, 401 BC
The only two places on earth mad honey is made: the Himalayas of Nepal and Turkey's Black Sea coast.
Three centuries later, it was used on purpose. A people on the same Black Sea coast left bowls of the honey in the path of advancing Roman soldiers; the soldiers ate it, lost their senses, and were overrun. History's first recorded case of a honey used as a weapon.
What those armies stumbled into, the mountain peoples of two regions had understood for generations. High in the Himalayas of Nepal and along Turkey's Black Sea coast — the only two places on earth this honey is made — wild bees feed on rhododendron flowers that bloom on the cliffs. The honey they make carries a trace of the flower's natural compound. For centuries it's been gathered by hand and woven into local ritual and folklore.
It isn't new, and it isn't a marketing invention. It's one of the oldest documented foods on the planet — the rest of the world is just catching up.